Webinar | CULTURAL CURRENTS TO DIGITAL TOUCHPOINTS
Speakers: Anne-Marie Twigge (Host) and Marlies Wilms Floet
DATE AND TIME is JUNE 19 at 4:30pm
(This is an online event, a link will be shared after confirming)
IN THIS WEBINAR we explore how brands and researchers can move beyond surface-level understanding by adopting a ‘sideways’ perspective—one that uncovers the hidden intersections between culture, belief, and user behaviour, and translates these into actionable strategies for brand and product innovation.
WE'LL BE DISCUSSING the following items..
Why sideways? Rethinking research in a fluid world
From Culture to Clicks: Aligning brand purpose with experience
The Brand Compass: Mapping the overlap of culture & brand
Methods: Tools for sideways insight
Interactive Q&A
WE EXPECT TO SHARE WITH brand strategists, UX researchers, innovation leads, cultural analysts, creative directors, and decision-makers seeking future-facing approaches to research and brand building.
IN THIS WEBINAR
ANNE-MARIE TWIGGE
FITZROY | HEAD OF INSIGHTS
MARLIES WILMS VOET
DE NIEUWE ZAAK | HEAD OF UX RESEARCH & DIGITAL STRATEGY
